HOW DO WE EVALUATE OUR PRODUCTS?

OUR CURATION STORY.

We have taken it upon ourselves to implement a systematic and obsessive approach to evaluating as many pet food products as we can in the extremely cluttered pet marketplace. That’s why we’ve hand-picked only the most nutritious and delicious products that are optimal for your pet’s health here!

We don’t want to bore you with the nitty-gritty analysis (because that’s our job), so we’ll try to explain how we do this, as simply as possible.

First and foremost, let’s talk about product forms and how we rank them.

As we understand that pet food often comes in different forms and has different preparation time, process and price points, we’ll leave it up to you to decide what you’d be most comfortable with exploring, and is best-suited for your pets.

So….how do we evaluate our products in this curated marketplace?

We’re using science-based nutrition standards to ensure that the ingredients that go into your pet’s food bowl are nutritionally optimal for your pet’s health.

In essence, we’re looking at two things - firstly, the product’s ingredient quality and source, and its adherence to the industry standards. 

FACTOR 1:

Ingredient Quality & Source

FACTOR 2:

Adherence to industry standards

READY FOR YOUR PETS TO EMBARK ON A HEALTHIER JOURNEY? 

Shop now!